close x

Rosie O’Meara

Rosie O’Meara is the CRO of GroundTruth, an advertising company that turns real-world behavior into marketing that delivers real business results.

Read

How to Deal With Deal Shoppers

If you thought the retail industry couldn’t beat the heat, think again. With sales and foot traffic up in many sectors, retail was surprisingly hot this summer. Thanks to key summer gifting holidays (Mother’s Day, Father’s Day, graduation season, etc.), party supplies, apparel, and health and beauty are just some product categories that experienced substantial visitation gains between...