Samantha Pantazopoulos is the CEO & Co-Founder of Vizer, the premier retail marketing intelligence platform helping consumer brands drive online shoppers in-store. In addition to her work at Vizer, Sam is an accomplished speaker, writer, and advisor. She is the recipient of multiple social entrepreneurship awards, including the $500K innovation prize from the Alliance Healthcare Foundation, and was named the Rising Star Entrepreneur of the Year at the Women's Venture Summit. Sam graduated Summa Cum Laude from the University of San Diego Knauss School of Business. LinkedIn: https://www.linkedin.com/in/scpantazopoulos/
Imagine you’re driving with a blindfold on. It would be pretty hard to get where you’re trying to go. That is the challenge facing omnichannel retail marketers in our ever-evolving digital landscape. Existing data solutions are lagging, imprecise, and sometimes even irrelevant. This makes it difficult for marketers to access the information they need to...
Expanding in retail can be a gift for a growing brand. More retail locations mean more opportunities to serve existing customers and attract new ones. However, winning in retail requires more than getting on shelves. Once an order is in, brands must also be able to support their presence on shelf and drive velocities. Expanding...
The way consumers discover, vet and buy new products is undergoing rapid change. In 2023, 274.7 million people in the U.S. shopped online, which is more than 81 percent of the population. By all projections, this number will continue to rise in the coming years. Although the majority of retail conversions occur in-store, brands must...
Although much of our world has moved digital, one fact remains true: people are still shopping in-store. As of 2023, in-store sales accounted for 90 percent of CPG revenue. Whether you’re a sales or marketing leader, winning the in-store cart remains a priority. This is a centuries-old challenge and several solutions have arisen over the...