It’s officially March, which means it’s Women’s History Month! Ever since the 1980s, Women’s History Month has been celebrated annually, and highlights the contributions of women to events in history and contemporary society. The month-long holiday we recognize today actually grew out of a weeklong celebration of women’s contributions to culture, history and society organized by a school district in California in 1978. Now it’s a time to reflect on the often overlooked contributions of women such as Rosa Parks, Susan B. Anthony, and Abigail Adams.

It so happens that during Women’s History Month occurs International Women’s Day (IWD), which takes place every March 8. IWD is a global day that annually recognizes the social, economic, cultural and political accomplishments of women. The day is not only a celebration, but also a call to action for accelerating gender parity across the globe.

The theme of this year’s IWD is #ChooseToChallenge. The theme encourages that we can all choose to challenge and call out gender bias and inequality. We can all choose to seek out and celebrate women’s achievements. Collectively, we can all help create an inclusive world. To show your support and solidarity, IWD is asking you to post a picture of you raising your hand to show that you commit to challenging inequality.

Throughout the month, we’ll be sharing and highlighting women that inspire us, especially our Women in Retail Leadership Circle members. In this week’s Inner Circle, we have a member Q&A with Laura Ravo, COO of Strand Books, as well as a podcast interview with Abby Morgan, co-founder and chief marketing officer of CUUP, a direct-to-consumer bra company focused on providing women with the essential bra.

In addition, later in the month we will kick-off our Women in Retail Leadership Days virtual experience. This four week-long event features inspiring women keynotes, panels, workshops, networking, and more!

We’re looking forward to the exciting month ahead!