While I know the first half of 2020 has been challenging, exhausting, difficult and everything in between, I hope as we enter the July 4 weekend and the summer months that you take some time to enjoy the season with your friends and families. Despite everything going on in the world, summer’s sunny weather always brings a smile to my face. I hope you can find some joy as well.

I thought I would use the space this week to tell you about some of the projects Women in Retail Leadership Circle (WIRLC) is working on with its sister brand, Total Retail. Here goes:

  • To get a better understanding of retailers’ technology wants and needs in today’s new normal, WIRLC and Total Retail have created a survey that asks a series of questions related to your company’s current and future usage of technology. We’d love it if you could take the survey! The survey should take less than five minutes to complete, and as a thank you for your participation, we’re choosing one lucky participant to win an Apple Watch!
  • Last week, WIRLC and Total Retail hosted the June installment of our Women in Retail and Total Retail Virtual Lounge. The complimentary virtual event featured Kara Goldin, founder and CEO, HintLeslie Blodgett, former CEO and creator, bareMineralsBahja Johnson, director, Banana Republic global merchandising, Gap Inc.Roz Johnson, senior managing director, operations, Build-A-Bear WorkshopChuck Surack, founder and CEO, Sweetwater; and Aliza Licht, founder and president, LEAVE YOUR MARK LLC. You can register for the on-demand replay here. And save the date! Our next virtual event is taking place on Wed., July 22.
  • Total Retail has been closely watching developments around retailers pausing advertising on Facebook and Instagram this month to show support for a movement called  #StopHateForProfit. WIRLC is interested in hearing from its audience about this issue as well. Are you planning to boycott? If so, how are you planning to compensate for the revenue generated and new customer acquisition from these channels, especially with many retail brands already taxed due to the COVID-19 pandemic? Or if you’re not boycotting, are you limiting where you’re advertising on Facebook (e.g., not posting on the right rail, or focusing only on Facebook Shopping)? We would love to share this information with our audience, many of whom have reached out to us in search of strategies. If you have any information you can share (“off the record,” if you would like), drop me a line at mcampanelli@napco.com.