From Our Community is a regular feature from Women in Retail Leadership Circle (WIRLC) that highlights events, business launches, retail partnerships, charitable initiatives, and more, all sent to us by members of the WIRLC community. If you have an announcement that you would like us to share with the Inner Circle audience, please contact Melissa Campanelli (email@example.com).
Total Retail, sister brand of Women in Retail Leadership Circle, is hosting an educational webinar today (June 9) at 2 p.m. ET. The COVID-19 pandemic disrupted marketing plans for most retailers, focusing their attention on consumer safety concerns, e-commerce demands, and supply chain issues. Now that we’re emerging into the post-pandemic era, retailers have the opportunity to re-calibrate their customer strategies, finding the right balance between acquisition and retention, while continuing to deal with the marketplace realities. As they plan for future growth, retailers must develop strategies for not only finding new customers, but also keeping their existing customers satisfied so they remain loyal.
During this live, interactive webinar, you’ll hear from a panel of retail experts, including Brian Schultz, senior director, digital product management, Crate and Barrel; Michelle Watkins, vice president, marketing and digital, Christmas Tree Shops; Phil Rist, executive vice president, strategic initiatives, Prosper Insights & Analytics; and Mark Johnson, senior vice president, enterprise, Valassis. You can register for this complimentary webinar here.