The influence of influencers is hard to miss no matter the channel, but particularly on social networks. Social influencers are everywhere, and smart brands are using them to their marketing advantage.

Identifying and building relationships with individuals who have the social clout to influence the purchase decisions of others is an extremely powerful way for retailers to grow their customer bases. It’s been proven over and over again that consumers trust the opinions and reviews of their peers more than any retailer’s advertisement. Social media platforms and review sites like Yelp are just a few of the mediums where consumers seek out the opinions of their peers. Therefore, retailers must build out a strategy for leveraging the power of social influencers, particularly those within their vertical.

At next week’s Total Retail Virtual Conference & Expo, WIRLC member Stacy DeBroff will be sharing some of the top ways you can include influencers in your marketing campaigns. Stacy will discuss how to identify the goals of your social influencer campaigns; tactics for finding the right influencers for your brand; the types of information you want to equip your influencers with so they can be most effective; how to measure the success (or failure) of your social influencer efforts; and much more!

Don’t miss out on this unique and FREE opportunity! Register today and connect with our growing retail audience.