As the weeks go by during the coronavirus pandemic, we at the Women in Retail Leadership Circle (WIRLC) continue to look for ways to bring our community closer together … digitally. We’re excited to bring you our free, live Virtual Exchanges at the end of each month, featuring interviews with retail CEOs, who share expert advice, real-world examples, ideas to consider and test, strategies for leading during a time of crisis, and much more.
Join us on May 28 at 11:00 a.m. ET for our next Women in Retail and Total Retail Virtual Exchange, hosted in partnership with WIRLC’s sister brand, Total Retail. This month’s interview guests include:
- Deirdre Quinn, Co-Founder and CEO, Lafayette 148 New York;
- Chieh Huang, CEO, Boxed (Interviewed by Sucharita Kodali, Vice President, Principal Analyst, Forrester);
- Winnie Park, CEO, Paper Source (Interviewed by Bernardine Wu, Founder and CEO, FitForCommerce); and
- Anthony Marino, President, thredUP.
I also want to share a fantastic new resource with you that uncovers how retailers can leverage data to create long-term relationships with their customers. The report, titled Customer Loyalty in a Fragmented Retail Market, was produced by Total Retail and sponsored by Fidel. It offers insights into retailers’ customer retention challenges; how customer data can help address that challenge, particularly data obtained in loyalty programs; the role card-linking technology can play in creating loyal customers through the collection of valuable transactional data; and best practices for earning customer loyalty. Click here to download a free copy of the report. (WIRLC members, you can access the report here without having to fill out the download form.)
I hope you can join us next week for our Virtual Exchange — click here to register! Stay safe and stay healthy.