When Bogg Bag was experiencing a period of fast-paced growth, founder and CEO Kim Vaccarella hired seasoned retail executives to help scale the business. However, Vaccarella says she “went into a slump,” questioning herself and her vision for the brand until she righted the course.

Her learnings for other entrepreneurs? Stick to your values and be a leader of leaders. “I know Bogg Bag, and I know my customers. And I think that’s the most important thing you need to know.”

Vaccarella was a keynote speaker at the Women in Retail Leadership Summit, held April 28-30 on Amelia Island, FL. She shared her career journey of bold risks, resilience and extraordinary leadership growth to transform a simple idea into a thriving brand.

Women in Retail Leadership Circle members can watch Vaccarella’s full keynote here as well as all sessions from the 2025 Women in Retail Leadership Summit here.