Vera Bradley is undergoing a transformation as part of its Project Restoration plan, a comprehensive initiative aimed at revitalizing the brand and positioning it for future success. Alison Hiatt, chief marketing officer of Vera Bradley, shares the lifestyle brand’s journey to realign its brand message through a process she calls “brand therapy.” This video clip is from her keynote session at Women in Retail Leadership Circle’s 2024 On the Road: Chicago event.
Women in Retail Leadership Circle members can watch the full recording of Hiatt’s keynote on-demand here.