Nadia Boujarwah, co-founder and CEO of Dia & Co., founded the only retail service dedicated to meeting the plus-size community’s full range of style needs when she realized there had to be a better way for her and millions of other women to shop for clothes.

In this video interview, Boujarwah chats with Women in Retail Leadership Circle Senior Editor Marie Albiges about how over the past five years there has been a steady increase when it comes to size inclusivity in fashion, with brands recognizing there was a gap — until 2020, when the pandemic abruptly halted that progress, according to Dia & Co.’s State of Inclusive Fashion Report. She also discusses how retailers should strive to make their apparel available in all sizes at no extra cost to the customer — she calls that the “gold standard” — as well as what she looks for in the inclusive brands Dia & Co. partners with.