How would you measure the success of a resale program’s contribution to a brand’s sustainability efforts and the overall construction of a circular economy? This question was asked to panelists during Women in Retail Leadership Circle and sister brand Total Retail’s recent August Virtual Exchange livestream event.

In this clip from the Future of Resale: Opportunities for Brands in the Circular Economy session, Eileen Mockus, CEO and president, Coyuchi; Carmen Gama, director of circular design, Eileen Fisher; and Jackie Rogers Borker, senior director of resale-as-a-service, thredUP, talk with moderator Nellie Cohen, director of circular business models, Anthesis, about how they measure “re-commerce” success at their businesses.