Jamie Kern Lima is a New York Times best-selling author and founder of IT Cosmetics, a company she started in her living room and has grown into the largest luxury makeup brand in the country. She sold the company to L’Oréal in a billion-dollar deal and became the first female CEO of a brand in its 100-plus year history.

Kern Lima’s love of her customers and remarkable authenticity and belief eventually landed her on the Forbes America’s Richest Self-Made Women list. She’s the author of the new book, “Believe IT: How to Go From Underestimated to Unstoppable,” an instant New York Times best-seller, USA Today best-seller, No. 1 Wall Street Journal best-seller, No. 1 Amazon.com best-seller, No. 1 Publisher’s Weekly best-seller, and No. 1 Barnes & Noble best-seller.

Kern Lima is a mother of two and an active investor, speaker and thought leader who is passionate about inspiring and elevating women. She’s also an active philanthropist who has donated over $40 million in product and funds to help women face the effects of cancer with confidence. She’s also donating 100 percent of her author proceeds from “Believe IT” to Feeding America and Together Rising.

Kern Lima spoke at the 2022 Women in Retail Leadership Summit in April, sharing the journey that was launching IT Cosmetics and how she persevered because, despite years of rejection, she knew her product was a great one. View her full session recording here.

Women in Retail Leadership Circle members can watch all session recordings from the 2022 Women in Retail Leadership Summit here.