Did you know that 80 percent of women wear the wrong bra size? That’s where former actress and leading bra fitting expert Jenette Goldstein steps in. Goldstein is founder and CEO of Jenette Bras, a leading boutique bra retailer specializing in cup sizes D through K. During the COVID-19 pandemic, she’s pivoted her business to offer expert bra fittings remotely, where women log in and get one-on-one time with an expert fitter, just like they would in a real fitting room.
In this interview, Goldstein shares her journey from an award-winning actress to starting her own bra company, how Jenette Bras began hosting virtual bra fittings to stay connected with customers during the pandemic, and the technology investments needed to operate online fittings. She details the customer’s experience when meeting with a bra fitter online, why she’s planning to continue to offer virtual fittings even now that stores are reopening, and how virtual fittings has allowed Jenette Bras to reach more customers than ever before. Lastly, Goldstein shares some of her expert advice on how to purchase a great bra.