Maura Smith, chief marketing officer at Pepperjam, a partner sponsor at the 2019 Women in Retail Leadership Summit, discusses how retailers can efficiently reach, engage and convert new customers through affiliate marketing. Pepperjam helps retailers partner with publishers through its Ascend affiliate marketing lifecycle platform, which was purpose-built for the modern marketer. Smith shares a client success story that showcases how brands can leverage affiliate marketing in new ways, and discusses why she thinks influencer marketing is a technology trend that’s here to stay.