Beginning this summer, some experts say the U.S. will enter a period similar to the “Roaring 20s,” with more people spending time out of their homes traveling or going to parties, restaurants and live events as they become vaccinated. So, how is Sally Beauty helping to ensure women look and feel their best as they re-enter the world?
In several ways, according to Maryann Herskowitz, group vice president of merchandising at Sally Beauty, who spoke with Marie Driscoll, managing director, luxury and retail, at Coresight Research, during the April installment of the Women in Retail and Total Retail Virtual Exchange.
“We’re ready for her,” said Herskowitz, referring to the Sally Beauty customer. “One of the first things we anticipated, and it’s starting to show up, is that she’s styling again. She’s back to creating new and different looks, and we’ve got all the tools she needs.”
In addition, Herskowitz noted that the Sally Beauty customer wants to celebrate with color, and as a result the company has “added 60 news shades with this latest planogram that is rolling in stores right now.” Finally, the company is moving hair color products up to the front of its stores “to make it more convenient for her to shop and to get it closer to hair care so she can get all the products she needs to do the job and get back home.”
Herskowitz also discussed her career and role at Sally Beauty; the company’s accelerator program, Cultivate, which is designed to empower female entrepreneurs; why the beauty and retail industries are increasingly investing in more clean, sustainable brands and offerings; and much more.
To watch the full interview with Maryann Herskowitz of Sally Beauty from the April installment of the Women in Retail and Total Retail Virtual Exchange, as well as interviews with other retail executives, click here.