Haein Dorin, global head of marketing at Ssense, the 100-year-old luxury fashion house famous for its cutting-edge silhouettes and cheeky sense of humor, teaches her team marketing fundamentals while inspiring them to bring their own point of view. New ideas are especially important, Dorin says, to stay authentic and reach Gen Alpha and Beta consumers.
“Their way of consuming media and information [is so] dynamic that I think it’s incredibly crucial for us marketers to also learn from the new generations and listen to them.”
Dorin discussed her leadership approach with HG O’Connell, senior content director of Shoptalk, during the Women in Retail Pavilion at Shoptalk 2025, held March 25-27 in Las Vegas. In this video clip from their discussion, Dorin shares how she’s creating a marketing strategy foundation that enables her team stay open to new opportunities and technologies as they emerge. In her words, “let them cook.”
Women in Retail Leadership Circle (WIRLC) members can watch Dorin’s full interview with O’Connell on-demand here. Not a member? Apply today!