When Reba Hatcher was asked to build and lead a new commercial department at ButcherBox, a meat and seafood company best known for its customizable subscription service, she didn’t have a background in revenue or pricing. What she did have was deep knowledge of the business, its customers, and the people who could help fill the gaps.

In this clip from her session at the Women in Retail Leadership Summit, held earlier this year in Miami, Hatcher focused on what she calls having “enough knowledge.” Rather than waiting until she felt completely qualified, she surrounded herself with trusted experts, identified gaps, and took intentional steps forward.

That approach produced results. Under Hatcher’s leadership, ButcherBox reversed declining revenue, achieved high single-digit growth, built a 24-person team, and expanded into 1,500 retail stores.

Hatcher’s advice for other women leaders: You don’t have to know everything before taking the next step. Sometimes, you just need to know enough and have the courage to begin.

Women in Retail Leadership Circle members can watch sessions from the 2026 Women in Retail Leadership Summit as they’re released here.