Winnie Park was named the new CEO of fashion brand Forever 21 earlier this month. Park, a Women in Retail Leadership Circle board member, spent six years as CEO of Paper Source, transforming the brand from a brick-and-mortar retailer into a lifestyle brand with a robust digital platform spanning social, digital content, online subscriptions and affiliate partnerships. In addition, she led the successful sale of the brand to an affiliate of Barnes & Noble.

Park’s three-decade career includes high-profile executive roles across e-commerce, global marketing, and fashion merchandising. She spent nine years at the Hong Kong-based international luxury retailer DFS, and started her career at McKinsey & Company in fashion retail and consumer digital. She also led women’s merchandising for Dockers at Levi Strauss & Co.

“As a longtime shopper and admirer of the brand, I’m honored to join Forever 21 at such a pivotal time of reinvention and reinvigoration,” Park said. “I’m looking forward to partnering with this exceptional leadership team to continue the transformation of this brand with a focus on the Forever 21 community, including its people, purpose and business priorities across digital and traditional retail channels.”

Forever 21 is owned by the SPARC Group, headed by CEO Marc Miller, who called Park an “inspirational leader and team builder who brings deep omnichannel experience and a track record of successfully growing businesses, with particular strengths in strategy, merchandising, marketing and branding.”

Miller said as CEO, Park would be focused on connecting with the Forever 21 customer, which will help drive the company from its current $2 billion sales level to new heights.

In addition to being a board member for Women in Retail Leadership Circle, Park is currently on the board and audit committee of Dollar Tree.