Who: Hillary Clinton and Chelsea Clinton
Why: For spearheading a powerful campaign called “Not There” to remind the world that despite significant inroads into gender equality, we’re still not there just yet.

On March 8, International Women’s Day, you may have noticed that many images of women in ads and on magazine covers had disappeared. No, it wasn’t a coincidence. It was a concerted effort by The Clinton Foundation to draw attention to women’s rights by rendering ads and magazine covers without any women. The campaign, named “Not There,” was carried out by marketers and media companies, including Unilever, Under Armour, H&M, Diane von Furstenberg, Conde Nast, Refinery29, iHeartRadio and Snapchat.

The campaign also included a 90-second video featuring the voices of celebrities such as Amy Poehler, Cameron Diaz, Sienna Miller and Jenny Slate. The video directed viewers to the Not There website, which features the No Ceilings: The Full Participation Project, a comprehensive report that includes data related to women’s rights such as compensation statistics and maternal mortality rates from the last 20 years. The report was put together as a partnership between the Clinton Foundation and the Gates Foundation, and was released yesterday at the start of a 12-day United Nations conference on women.

The Not There website also encourages visitors to take part in the campaign by “making a statement” — e.g., replacing social media profile photos with a blank female silhouette, supporting female comedians and film directors by attending their shows and film screenings.

“We’re taking a collective stand that full participation for women and girls anywhere and everywhere remains the unfinished business of the 21st century,” Clinton Foundation Vice Chair Chelsea Clinton said in a statement. “By knowing the facts and what’s worked and hasn’t worked to advance gender equality, we can accelerate the pace of change for women and girls — both at home and around the world.”