How Vince Achieves Customer Centricity With Help From Partner Custora
In this episode of Women in Retail Talks, Associate Content Editor Kristina Stidham interviews Mary Grace Tifft, enterprise sales director at Custora, and Stacey Fierstein, senior director of global marketing at Vince. Listen in as they discuss how Custora uses data to identify a single view of the customer, the success that fashion brand Vince has enjoyed working with Custora, and how Custora’s customer insights like future lifetime value, likelihood to churn, discount and price sensitivity, and affinities for certain styles or categories has helped Vince identify its best current and future customers. Tifft and Fierstein also offer their thoughts on current marketing trends as well as what they think retail technology will look like in five years.
Custora was a 2019 Women in Retail Leadership Summit sponsor partner. This episode was recorded live at the Summit in Miami.
Date: June 4, 2019
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