RERUN: How BARK CXO Meghan Knoll Brings Storytelling to Dog Toy Design
This special episode of Women in Retail Talks features a rerun of a previously published interview with Meghan Knoll, chief experience officer at BARK. This episode was originally published on July 22, 2025.
In this episode of Women in Retail Talks, Women in Retail Leadership Circle Managing Editor Marie Albiges interviews Meghan Knoll, chief experience officer at BARK, the leading global omnichannel dog brand known for its monthly subscription, BarkBox. Listen in as Knoll provides an overview of the pet brand (1:40), her primary responsibilities as chief experience officer (2:45), and how she’s seen the pet ownership experience evolve over the years (4:00). She shares a few learnings from building the BARK business to where it is today (7:00), examples of acting on customer feedback (9:45), and her work launching the top-performing Super Chewer product line (13:00).
In addition, Knoll discusses how BARK ties together storytelling and toy design (15:55), its expansion into physical retail (18:30), the state of the subscription retail market (23:20), and new digital experiences coming soon from the brand (25:40). Lastly, she shares how she empowers her team to be innovative (27:30), her push-pull approach to work-life imbalance (33:20), how she and the business are utilizing artificial intelligence (34:45), and BARK’s recent launch of its airline, BARK Air (37:35).
Meghan Knoll is the chief experience officer at BARK, where she ensures that both dogs and their humans have exceptional product, delivery, customer service and digital experiences. Meghan rejoined BARK in June 2024 after a detour into the feline world as CEO of Cat Person, a subscription-based cat food company backed by Harry’s Labs. Prior to that, she spent seven years at BARK in roles ranging from head of labs to senior vice president of direct to consumer. Earlier in her career, Meghan oversaw digital product development for Nick Jr. at Viacom, so she’s no stranger to keeping both pets and kids entertained. When she’s not obsessing over customer retention, Meghan can be found playing with her two dogs, Tonks and Fozzie Bear, who likely believe they should be running the company.
Date: March 3, 2026
Credits: Meghan Knoll
Duration: 40:09
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