Stoney Clover Lane Co-Founder on Instagram Success and Perfecting the Guest Experience
In this episode of Women in Retail Talks, Senior Content Strategist Ashley Chiaradio interviews Kendall Glazer, co-founder of Stoney Clover Lane, a customizable accessories and lifestyle brand. Listen in as Glazer discusses the inspiration that led her and her sister, Libby, to launch the brand. She shares how social media plays a huge role in Stoney Clover Lane’s marketing efforts, how the brand found success on Instagram when the social platform first launched, and Stoney Clover Lane’s current social media strategy. Glazer explains why the brand opened its first store in Palm Beach, Florida; Stoney Clover Lane’s plan to expand to New York City after a successful holiday pop-up shop there; and the company’s future plans for growing its physical store footprint. She described how her and her sister believe the “guest experience” is an essential aspect of their business model, why this is important to the brand, and how it’s contributed to Stoney Clover Lane’s success. Lastly, Glazer shares her advice for other women who are looking to start their own business, as well as how she sees Stoney Clover Lane evolving in the future.
Stoney Clover Lane is a happy, customizable accessories and lifestyle brand. Founded in 2009, sister duo Kendall Glazer and Libby Glazer have reimagined travel, customization and organization through their keen eye for style, light-hearted vibe, and of-the-moment lens. Kendall and Libby serve as co-CEOs and co-creative directors. Utilizing their natural business savvy, strong point of view, and keen attention to detail, they wear many hats at SCL HQ. You can find them choosing the next seasonal deliveries and limited-edition collaborations, reviewing store designs, and brainstorming new and exciting brand extensions. Kendall likes to interact with customers directly, whether helping to create the perfect gift in-store or answering questions on Instagram about all things SCL. Both Kendall and Libby are graduates of Tulane University and currently reside in New York City. You can find the founders and co-creative directors running the company from their New York City headquarters, at Stoney Clover Lane’s brick-and-mortar stores in Palm Beach and East Hampton, or down the street at their New York City pop-up, all while sharing their (well-accessorized) journey with their 110,000 Instagram followers.
Date: March 17, 2020
Credits: Kendall Glazer
Duration: 16:33
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