CEO Amy Sullivan on Balancing Brand Legacy and Reinvention at The Brand House Collective
In this episode of Women in Retail Talks, Women in Retail Leadership Circle Co-Founder Melissa Campanelli interviews Amy Sullivan, CEO and chief merchant and creative officer of The Brand House Collective, a merchandising, supply chain and retail operator leading the brick-and-mortar vision and strategy for Kirkland’s Home along with Beyond, Inc.’s growing portfolio of brands, including Bed Bath & Beyond, Overstock, and buybuy Baby. Listen in as Sullivan discusses the genesis of The Brand House Collective’s partnership with Bed Bath & Beyond (1:25), the success of its recent Nashville store opening (3:35), and the new Bed Bath & Beyond Home store format that incorporates the Kirkland’s brand offerings (6:45).
In addition, Sullivan delves into store curation and assortment strategy (8:30) as well as honoring Bed Bath & Beyond’s legacy while still innovating for today’s shoppers (10:05). Lastly, she shares the core values that guide the way she leads her teams (12:30), the key lessons she’s learned from navigating several major transformations in retail (15:15), and what she’s looking forward to at The Brand House Collective for the remainder of 2025 and heading into 2026 (17:15).
Amy Sullivan is President and CEO of The Brand House Collective, the company bringing Bed Bath & Beyond, Overstock, and buybuy BABY into a new era. A lifelong merchant and creative leader, Amy’s redefining what “Everything Home” means – blending design, data, and storytelling to make iconic brands feel fresh, local, and loved again.
Date: October 27, 2025
Credits: Amy Sullivan
Duration: 20:33
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