Abby Borden is vice president of marketing at Vantage, a retail media orchestration platform. She brings more than a decade of experience in marketing technology and go-to-market strategy, having built and led marketing functions at high-growth companies including Lexer and Cordial before stepping into her first dedicated retail media role at Vantage. A mother of two young children and recovering perfectionist, she balances leadership in a fast-moving industry with the realities of modern working parenthood.
There’s a version of leadership that gets celebrated in tech and the broader workforce: the executive who is always on, always polished, and always three steps ahead. I spent over a decade doing whatever it took to be that person, and I suspect many women in this industry have too. What I didn’t understand then...