You may have heard of the gig economy and thought, here’s just another buzzword with little immediate relevance to your work or retail business. You could be wrong. What is the Gig Economy? The gig economy is a labor market where short-term contracts and freelance work dominate as opposed to permanent and full-time jobs. The...
Well, another Women in Retail Leadership Summit (WIRLS) has come and gone, and I’m still dizzy from all of the knowledge and connections I made at the event! And while the swag bags this year were extra special, I thought I would highlight six “gems” that I gleaned from the event that weren’t actually in my swag...
I would bet that you’re reading this because you don’t believe the title. By reading this, you’re either curious, questioning or even challenging me. As a writer and a marketer, I’m proud of that — your attention is my currency. I’d like to challenge the stereotypes about customer service. Let’s narrow the conversation by talking...
In writing about the iPhone 7 launch, I’d be remiss if I didn’t stop to think about the increasingly critical role of smartphones in our lives. Every day I find myself doing more and more on my phone, fighting against the tick of the clock, fighting to cross off another to-do-list item as the sands...
Each digital marketing activity can be (and should be) classified as either a direct response or an engagement driver. This is important because otherwise if you classify marketing activities incorrectly or, worse yet, not at all, you run the risk of assessing the performance of the marketing activities against the wrong metrics or, at best,...
There are moments when I want to pinch myself. I recently attended a presentation at Google (did you get that part — AT GOOGLE), and spent my time quickly typing notes into my iPhone (at least as fast as spell check could then replace those intended words with gibberish) and wondering if I really should...
We’re here — the final stretch of selling for Holiday 2015. Or are we? It’s mid-December, and the temperature is a balmy 60 degrees here in New York City. While old man winter hides out (or takes a sabbatical), I’m content to have this moment to muse on the retail holiday season so far, and...
I have a confession to make: I have two fat cats. No, no, no. I’m not fat catting it, I HAVE two fat cats. We all know what happens when we have fat pets. They live short, fat pet lives. This makes me sad. So, when Mike and Tony left their first annual vet appointment...