Amy Radin is an advisor, director, and author of The Change Maker's Playbook: How to Seek, Seed and Scale Innovation in Any Company, Winner of the Book Excellence Best Business Award 2020. Throughout her corporate career as a Fortune 100 digital, marketing and innovation executive, Amy drove development and scaling of transformative products and services, anticipating and adapting to market forces so as to shape businesses’ future success. Now as a keynote speaker, and as an advisor and board member Amy brings her expertise to help teams innovate under the most challenging conditions.
One of the biggest ways to derail innovation is to be bound by orthodoxies which block the ability to recognize fresh possibilities. People who challenge orthodoxies are able, objectively, to question deeply held assumptions. As a result, they’re more likely to find new answers and approaches that overcome constraints — which often turn out to...