Casey Nifong is the Founder of marketing agency Mountain Laurel Digital (MLD) where she elevates the missions of purpose-driven brands that are paving the way for a better future. Casey holds over 13 years of experience in the marketing space and is a sought-after expert for her knowledge of SEO & Generative AI in Search, market research, branding, and digital strategy. A passionate environmentalist and advocate for generational impact she specializes in working on projects that focus on organic products, sustainability, b corp initiatives, and investing in the future of our world. A maverick and innovator in the space, Casey’s vision goes beyond the average marketer. As a founder she challenges the traditional hectic agency culture, leading with kindness and compassion first to create more sustainable long-term solutions for their staff and clients. Implementing holistic wellness and DEI-focused policies to help everyone be their best in and out of the workplace. She’s managed digital marketing and branding initiatives for brands such as Biltmore Wines, Counter Culture Coffee, The Motz Group, Buchi Kombucha, Clayton Homes, and Hi-Wire Brewing.
The best leaders take a culture-first approach to work. Why? Because creating a work environment where individuals can flourish both personally and professionally is the only way we achieve sustainable success. Promoting happiness, engagement and collaboration is key, but putting this into action can be tricky. Here are some tools I use to make it...