Esther Choy is the President and Chief Story Facilitator at Leadership Story Lab, where she applies design thinking and science to help her clients articulate and assert who they are, ultimately connecting with audiences in meaningful ways. Since 2010, Esther has combined the science of persuasion and the art of storytelling to help her clients gain a competitive edge.
Esther is the author of the book Let the Story Do the Work: The Art of Storytelling for Business Success and her work can be seen regularly on Forbes.com, Virgin.com, Entrepreneur.com and AMA.org.
Since launching Leadership Story Lab, Esther and her team have served clients such as Allstate, PayNet/Equifax, the Chicago Mercantile Exchange Group, Roosevelt University, Brookfield Investment Management, US Cellular, Kraft, SC Johnson, Tyson Foods and United Airlines.
“I’m in the storytelling business,” says Oprah Winfrey. “I believe that the humanity that all of us share is the stories of our lives, and everybody has a story. Your story is as important as the next person’s story.” Oprah knows the power of storytelling. What’s true for media mogul Oprah Winfrey is true for any...