Esther Kestenbaum is President and COO of Ruby Has Fulfillment. She has held leadership and C-suite roles within ecommerce and retail technology companies for 20 years. Prior to her role at Ruby Has, she was CEO of DayOne, a multichannel provider of baby and prenatal services. Prior to that she was founder and CEO of TheShops.TV, an ecommerce company leveraging QVC-style video. She has also held SVP and VP roles with various retail marketing technology companies and holds supply chain certifications including Six Sigma Black Belt and APICS CPIM.
With the rise of direct-to-consumer (D-to-C) brands, never before has it been so important to prepare and ship orders at a near perfect level in order to not only “wow” customers, but also keep them from poor shipping experiences that lead to negative reviews and press. For those that outsource fulfillment, the shipping function is completely out...