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Heather Craig

Heather has more than 20 years of experience in brand and digital marketing, buying, planning, and merchandising across e-commerce and brick and mortar stores. She has launched more than 15 e-commerce and web experiences, more than 300 retail stores and led hundreds of brand and product marketing campaigns. Most recently, Heather was the head of retail brand experience at thredUp.
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How to Find Balance During a Crisis

I remember that Wednesday morning in March when I first heard our company was going to suspend in-office work and require 100 percent remote working. I didn’t overthink it as we already worked two days a week from home as part of our company culture, and we were well equipped to handle moving everything to...