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Helen Vaid

Helen Vaid is the chief executive officer of Foundry, a new brand platform that acquires and grows omni-digital brands. Combining a decades-long career in customer-centric leadership roles and a unique perspective from growing businesses in both the digital and physical space, Helen’s insights and instincts will help lead Foundry to become the destination for winning omni-digital brands. She has previously held the title of Chief Global Customer Officer of Pizza Hut and Vice President, Digital Store Operations & Experience at Walmart. She has defined and redefined digital and tech strategies in a perpetually-changing consumer landscape.Helen calls Dallas home, where she enjoys spending time with her husband and 2 kids. Both she and her husband are trying to keep up in squash and horse riding with their kids as they enjoy doing that together. When not out and about with her kids she is found very happy with her books.
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Think Like an Aggregator: Why You Should Focus on Future Brand Value vs. Current Value

There’s a buying frenzy for brands born online. Data shows global e-commerce sales are poised to reach record numbers by 2022, with revenue expected to grow to $6.54 trillion. Amazon.com aggregators and direct-to-consumer holding companies are acquiring brands and other third-party marketplace sellers at a rapid pace. Often helmed by individual founders and entrepreneurs, online...