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Think Like an Aggregator: Why You Should Focus on Future Brand Value vs. Current Value
There’s a buying frenzy for brands born online. Data shows global e-commerce sales are poised to reach record numbers by 2022, with revenue expected to grow to $6.54 trillion. Amazon.com aggregators and direct-to-consumer holding companies are acquiring brands and other third-party marketplace sellers at a rapid pace. Often helmed by individual founders and entrepreneurs, online...