Jaime Bettencourt, Senior Vice President of Global Account Management & Marketing at Mood Media, is an accomplished senior-level sales and marketing leader with a proven ability to achieve double-digit revenue growth, recognized for designing world-class customer experiences for leading lifestyle and retail brands. She has a robust track record for leading teams and leveraging custom, complex in-store marketing, media, and technology solutions for Fortune 500 clients in the retail space. Throughout Jaime’s 20 years at Mood Media, she’s been in various marketing, branding and sales leadership roles and has worked with global organizations to enhance in-store experiences through targeted brand initiatives and marketing strategies supported by customer insights and analytics.
Two shoppers. Same fall launch. Very different outcomes. One walks into a store with generic music playing and static signage and leaves empty-handed. The other is welcomed by a curated seasonal playlist, dynamic displays featuring styling inspiration, and this season’s must-have boots. Guess which one stays longer, spends more and becomes a repeat customer. With...
Imagine walking into a sleek, modern retail space where every item on display seems carefully curated just for you. The store associate greets you by name and knows your preferences from your online profile. As you browse, interactive displays and personalized recommendations enhance your shopping journey. This is the future of retail, where compact, data-driven...