Katie Lundin is a Marketing and Branding Specialist at crowdspring, one of the world’s leading marketplaces for crowdsourced logo design, web design, graphic design, product design, and company naming services. She helps entrepreneurs, small businesses and agencies with branding, design, and naming, and regularly writes about entrepreneurship, small business, and design on crowdspring's award-winning small business blog.
If your business is communicating in the same way it did before the COVID-19 pandemic started, chances are good that your brand messaging isn’t resonating the way it once did. Brand messaging refers to your brand’s communications in all channels (e.g., website, social, email, etc.). Whether you’re starting a new business or trying to grow...
Some say a recession is coming, while others say it’s already here. And while recession is a scary word for every business, it’s particularly worrisome for small businesses that may not have the same financial cushioning as large companies. That’s why it’s important to develop a plan to recession-proof your business today. As the economy...