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Author: Katie Lundin

Katie Lundin is a Marketing and Branding Specialist at crowdspring, one of the world’s leading marketplaces for crowdsourced logo design, web design, graphic design, product design, and company naming services. She helps entrepreneurs, small businesses and agencies with branding, design, and naming, and regularly writes about entrepreneurship, small business, and design on crowdspring's award-winning small business blog.

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How to Evolve Your Brand Messaging for the New Normal

If your business is communicating in the same way it did before the COVID-19 pandemic started, chances are good that your brand messaging isn’t resonating the way it once did. Brand messaging refers to your brand’s communications in all channels (e.g., website, social, email, etc.). Whether you’re starting a new business or trying to grow...