Katie Wilson, an IBS sufferer, has an incredible story that began with recipe testing in her kitchen to find a treat that satisfied her sweet tooth but didn’t leave her feeling sick and bloated (a common issue among 70% of adults in the US!!). After lots of iterations and months of trial and error, she and her husband formulated the perfect snack bar that was tasty yet provided gut benefits. Excited to share the creation with her IBS community, Katie posted on a Facebook page asking if anyone would be interested in tasting one. Much to her surprise, 800+ requests came in overnight and eventually did $50,000 in sales to prove the concept before scaling out of her kitchen to a co-packer – which led to BelliWelli.
As the CEO and co-founder of BelliWelli, I transformed an idea for a gut-healthy snack bar into a gut health brand, challenging conventions and redefining success in the industry. After years of suffering from gastrointestinal (GI) issues, I discovered the immediate benefits of daily probiotics and fiber. I began working with my husband, Nick Wilson,...