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Author: Kristina Stidham

Kristina Stidham is the digital content director at Women in Retail Leadership Circle and sister brands Total Retail and Women Leading Travel & Hospitality. She is passionate about digital media and handles video, podcast and virtual event production for all brands. You can often find her at WIRLC, TR, WLT&H or industry events with her camera and podcasting equipment⁠—or at home on Zoom⁠—recording interviews with thought leaders and business executives.

Kristina holds a B.A. in Media Studies and Production from the Temple University Klein College of Media and Communication in Philadelphia. Go Owls! When she's not in the office, she loves to go on long walks, sing around the house, hangout with her family and two pet guinea pigs, and travel to new places.


A Q&A With Petty Rader, Chief Growth Officer and Chief Legal Officer, Ergobaby

Petty Rader is the chief growth officer and chief legal officer at Ergobaby, a leading ergonomic baby carrier and accessories retailer. Her role includes spearheading corporate social responsibility, sustainability, and diversity, equity and inclusion (DEI) initiatives for the company. She also started and leads an employee-run women’s leadership group at Ergobaby, and is a Women...


Why Working Moms Should Add 'Mother' to Their Résumé

No one can balance the family budget, manage a slew of family members’ schedules and, in the era of COVID-19, work from home while facilitating at-home e-learning, cooking and cleaning like a working mother. That’s why one organization is pushing for motherhood to be recognized for what it really is: a training ground for leadership...


Happy Earth Day! How Our Community is Advancing Sustainability

Earth Day is tomorrow, April 22! The annual event demonstrates support for environmental protection and focuses on promoting clean living for people and wildlife. Every year, more and more retailers and brands evaluate how they can reduce their carbon footprint and do their part in promoting sustainability across areas like operations, supply chain, manufacturing, product...


The Black Female Founders Breaking Barriers in Beauty

As I scanned through this week’s retail news, one striking headline caught my eye: “Black-Owned Beauty Brands and Founders Breaking Billion-Dollar Barriers.” The piece, written by CNBC producer Melody Myers, details the stories of several successful Black entrepreneurs and their struggle to launch brands in the beauty space. While it’s known that Black business owners...


Celebrating Black History Month

After a tumultuous year of racial injustice protests, heated political climates, and Black-owned businesses in particular shuttering due to the COVID-19 pandemic, this year’s Black History Month feels more important than ever. It’s a reminder to always lift up, listen to, celebrate and stand with the Black men and women in our lives, not just...


Announcing Our New Sister Brand, Women Leading Travel & Hospitality

Women in Retail Leadership Circle (WIRLC) is thrilled to announce the launch of its new sister brand, Women Leading Travel & Hospitality, a membership-based association that connects executive women across all sectors of the travel and hospitality industry. Following continued year-over-year growth of WIRLC, we recognized the opportunity to establish a professional community in the...

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