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Kristina Stidham

Kristina Stidham is the digital content director at Women in Retail Leadership Circle and sister brands Total Retail and Women Leading Travel & Hospitality at NAPCO Media. She is passionate about digital media and handles video, podcast and virtual event production for all brands. You can often find her at WIRLC, TR, WLT&H or industry events with her camera and podcasting equipment⁠—or at home on Zoom⁠—recording interviews with thought leaders and business executives.

Kristina holds a B.A. in Media Studies and Production from the Temple University Klein College of Media and Communication in Philadelphia. Go Owls! When she's not in the office, she loves to go on long walks, sing around the house, hangout with her family and two pet guinea pigs, and travel to new places.

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CMO Alison Hiatt on Taking Vera Bradley to 'Brand Therapy'

Vera Bradley is undergoing a transformation as part of its Project Restoration plan, a comprehensive initiative aimed at revitalizing the brand and positioning it for future success. Alison Hiatt, chief marketing officer of Vera Bradley, shares the lifestyle brand’s journey to realign its brand message through a process she calls “brand therapy.” This video clip...

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Shut Down Your Inner Critic With This One Trick

Everyone struggles with an inner critic — that voice in your head speaking negatively and hindering your confidence. Speaker, author, and Emmy Award-winning broadcaster Anne Marie Anderson recently spoke about shutting down your inner critic during our sister brand Women Leading Travel & Hospitality’s Virtual Exchange. Not only should leaders work on addressing their own...

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Columbus Conversations: Insights Into Unified Commerce at Boston Proper

Like many legacy retail brands, Boston Proper is undergoing a transformation to achieve unified commerce. In this Columbus Conversations episode, Elizabeth Elliott, managing partner at Columbus Consulting, and Sheryl Clark, president and CEO of Boston Proper (and member of Women in Retail Leadership Circle), discuss unified commerce and how brands are transitioning from channel management...

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Tokki CEO Jane Park's Secrets to Entrepreneurial Success

Consumer tech entrepreneur Jane Park is CEO and founder of Tokki, a new line of TikTok-friendly gift bags that are digitally equipped with QR code greeting cards. Park spoke at last month’s Total Retail Tech event, hosted by our sister brand Total Retail, sharing her career journey — and the influence that technology has had...

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The 2025 Women in Retail Leadership Summit Experience

The 2025 Women in Retail Leadership Summit is now sold out! Attendees will join us from April 28-30 in beautiful Amelia Island, Florida. You may have heard tales of our incredible Summit and what it’s like to be fully immersed in our community of powerful, authentic women. If you’ve never attended before, the event encompasses an...

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Kelsey Moreira, Founder and Chief Inspiration Officer, Doughp

In this Women in Retail Leadership Circle member spotlight, we feature a video interview with Kelsey Moreira, founder and chief inspiration officer at Doughp, the mission-led, edible and bakeable cookie dough company. We asked Kelsey a series of questions about herself and her career so you can get to know her better. If you would...

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Columbus Conversations: Strategies for Global Transformation

Global transformation: it’s just two words, but it pulls people, process, technology, culture, emotions and personalities all into one giant initiative. Elizabeth Elliott, managing partner at Columbus Consulting, and Andrea Cahn, a retail industry planning and allocation expert, know this well. In this Columbus Conversations episode, Cahn and Elliott discuss strategies to successfully implement global change...

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