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Kristina Stidham

Kristina Stidham is the digital content director at Women in Retail Leadership Circle and sister brands Total Retail and Women Leading Travel & Hospitality at NAPCO Media. She is passionate about digital media and handles video, podcast and virtual event production for all brands. You can often find her at WIRLC, TR, WLT&H or industry events with her camera and podcasting equipment⁠—or at home on Zoom⁠—recording interviews with thought leaders and business executives.

Kristina holds a B.A. in Media Studies and Production from the Temple University Klein College of Media and Communication in Philadelphia. Go Owls! When she's not in the office, she loves to go on long walks, sing around the house, hangout with her family and two pet guinea pigs, and travel to new places.

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DTC Leaders: What You're Getting Wrong About KPIs

There’s a lot of talk in the direct-to-consumer (DTC) world about ad campaigns not converting and delivering low return on ad spend (ROAS). The landscape has required brands to focus more on developing relationships with consumers before they convert, which starts with awareness (i.e., top-of-the-funnel advertising). In part one of a three-part video series on...

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Peer Group Leader Orientation

Women in Retail Leadership Circle’s peer group calls are lead by volunteer Women in Retail Leadership Circle members. In this orientation video, learn the best practices and expectations of a peer group leader. Women in Retail Leadership Circle peer groups are designed to give members the chance to connect with other members in similar job functions...

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Women Executives Own the Stage at NRF 2024: Retail’s Big Show

Tens of thousands of retailers came together this week for NRF 2024: Retail’s Big Show in New York. The Women in Retail Leadership Circle team was on site attending informative sessions, speaking to retail executives and connecting with industry leaders on the trade show floor. But what was really exciting to see was the number...

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Lands' End Transformation Chief Angie Rieger's 4 Critical Components to Leading Teams

Women in Retail Leadership Circle’s Lessons in Leadership video series offers exclusive, member-only videos featuring executive women from the Women in Retail Leadership Circle advisory board discussing a host of different topics, from industry best practices, life learnings, strategic tools to help other women excel as leaders, among others. Our 10th episode features lessons from...

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Stacy Perry, Chief Product Officer, Thirty-One Gifts

In this Women in Retail Leadership Circle member spotlight, we feature a video interview with Stacy Perry, chief product officer at Thirty-One Gifts. We asked Perry a series of questions about herself and her career so you can get to know her better. If you would like to become a Women in Retail Leadership Circle...

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Shining a Spotlight on The Amazing Women in Our Community

The Women in Retail Leadership Circle team is lucky enough to learn more about the women in our community through member spotlight articles and videos shared in the newsletter most weeks. We enjoy learning everything from how these impressive women achieve their personal and professional goals to what they’re reading these days. Each spotlight is...

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