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Kristina Stidham

Kristina Stidham is the digital content director at Women in Retail Leadership Circle and sister brands Total Retail and Women Leading Travel & Hospitality at NAPCO Media. She is passionate about digital media and handles video, podcast and virtual event production for all brands. You can often find her at WIRLC, TR, WLT&H or industry events with her camera and podcasting equipment⁠—or at home on Zoom⁠—recording interviews with thought leaders and business executives.

Kristina holds a B.A. in Media Studies and Production from the Temple University Klein College of Media and Communication in Philadelphia. Go Owls! When she's not in the office, she loves to go on long walks, sing around the house, hangout with her family and two pet guinea pigs, and travel to new places.

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When Employee Trust Blooms, Customer Happiness Follows

At Urban Stems, cultivating a positive workplace culture is essential for success in the flower delivery industry. When employees feel trusted and supported, their dedication to providing exceptional experiences shines through, ultimately enhancing customer satisfaction and building loyalty. As CEO Meenakshi Lala highlights, “When your team feels proud [and] they feel supported, your customers feel...

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Women in Retail Pavilion at CommerceNext 2026: Amiee Bayer-Thomas, Chief Retail Officer, Ulta Beauty

This video features a session from the Women in Retail Pavilion at CommerceNext 2026, held June 23-24 in New York City. Amiee Bayer-Thomas, chief retail officer at Ulta Beauty, was interviewed by Melissa Campanelli, co-founder of Women in Retail Leadership Circle. The pair discuss a myriad of topics, including business strategy, professional development, and leadership.

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How FullBeauty's CMO Sabrina Cherubini Unlocks Value With AI

Sabrina Cherubini believes you need to lean into artificial intelligence rather than let it happen to you. As the chief marketing officer at FullBeauty Brands, Cherubini is actively using AI to address challenges and drive innovation within the organization. During a session at the Women in Retail Leadership Circle Pavilion at CommerceNext 2026, Cherubini discussed how...

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2026 Women in Retail Leadership Summit: Pacsun CEO Brieane Olson on Putting Co-Created Purpose at the Center of Retail

Brieane Olson, CEO of Pacsun, was a featured speaker during the 2026 Women in Retail Leadership Summit, held April 27-29 in Miami. Shared in the style of a TED Talk, Olson’s session detailed how she drove bold business transformations at the youth lifestyle retailer by leaning into social impact and community co-creation. Furthermore, Olson touched...

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Tecovas' Chief Retail Officer on the Evolving Role of Store Associates

In today’s omnichannel retail landscape, customer interaction inside brick-and-mortar stores has shifted dramatically. Kim Heidt, chief retail officer of Tecovas, highlights a modern challenge: “Getting people nowadays to have authentic conversations is incredibly interesting.” While technology skills have become second nature for many store associates, fostering genuine human connection poses a new challenge. It’s crucial...

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Pacsun CEO Brieane Olson Drives Growth by Focusing on Community

Embracing purposeful practices can lead to extraordinary results. Brieane Olson, CEO of Pacsun, embodies this approach by integrating community-focused strategies into the apparel and accessories company’s framework. As Brieane articulates, “You can build a business that is focused on doing good, giving back…and you can drive really meaningful results.” During a session at the 2026...

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2026 Women in Retail Leadership Summit: UrbanStems' CEO Meenakshi Lala on Driving Business Transformation Through Team Empowerment

Meenakshi Lala, CEO of UrbanStems, was a featured speaker during the 2026 Women in Retail Leadership Summit, held April 27-29 in Miami. Shared in the style of a TED Talk, Lala’s session detailed how she drove bold business transformations at the online floral and gift delivery company through team empowerment. Furthermore, she touched on how...

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