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Kristina Stidham

Kristina Stidham is the digital content director at Women in Retail Leadership Circle and sister brands Total Retail and Women Leading Travel & Hospitality at NAPCO Media. She is passionate about digital media and handles video, podcast and virtual event production for all brands. You can often find her at WIRLC, TR, WLT&H or industry events with her camera and podcasting equipment⁠—or at home on Zoom⁠—recording interviews with thought leaders and business executives.

Kristina holds a B.A. in Media Studies and Production from the Temple University Klein College of Media and Communication in Philadelphia. Go Owls! When she's not in the office, she loves to go on long walks, sing around the house, hangout with her family and two pet guinea pigs, and travel to new places.

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2026 Women in Retail Leadership Summit: Retail Execs Discuss Using AI to Drive Growth and Efficiency

At the 2026 Women in Retail Leadership Summit, held April 27-29 in Miami, a panel of executives took the stage to discuss artificial intelligence implementation in retail. Panelists included Ekta Chopra, chief technology and AI officer, e.l.f. Beauty; Neelima Sharma, senior vice president, omnichannel and e-commerce technology, Lowe’s; Heidi Cooley, executive vice president, chief brand...

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'Don't Ask, Don't Get.' Ulta's Amiee Bayer-Thomas Shares Career Advice

Having mentors and sponsors can dramatically influence one’s career path. Amiee Bayer-Thomas, chief retail officer at Ulta Beauty, reflected on her professional journey while speaking at the Women in Retail Pavilion at CommerceNext last month. In conversation with Melissa Campanelli, co-founder of Women in Retail Leadership Circle, Bayer-Thomas emphasized the crucial difference between mentors and...

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Meet Industry Leaders Talking Digital Innovation at Total Retail Tech

Back in April, I wrote here to our Women in Retail Leadership Circle community about our sister brand Total Retail’s upcoming event, Total Retail Tech. This small-format show gathers select retail executives who oversee technology and marketing strategy together with leading technology providers. This year’s event will be held September 14-16 in Dallas. Qualified retail...

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How Steve Madden is Reimagining the Customer Journey Via Agentic Commerce

The growing influence of artificial intelligence on consumers’ shopping behaviors is causing brands to rethink their traditional customer journeys. Colleen Waters, vice president of e-commerce at Steve Madden, shared what the fashion accessory brand has learned from this new AI commerce landscape during the 2026 Women in Retail Leadership Summit earlier this spring. Waters spoke...

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The New Leadership Playbook: Navigating Across Generations | On-Demand Member Workshop

With up to five generations working side by side, today’s retail leaders face growing challenges around communication, feedback, flexibility, and engagement. When these differences aren’t managed well, they often show up as misalignment, disengagement, and turnover. In this focused workshop, leaders learn how to adapt their communication, coaching, and recognition to lead effectively across age...

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