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Kristina Stidham

Kristina Stidham is the digital content director at Women in Retail Leadership Circle and sister brands Total Retail and Women Leading Travel & Hospitality at NAPCO Media. She is passionate about digital media and handles video, podcast and virtual event production for all brands. You can often find her at WIRLC, TR, WLT&H or industry events with her camera and podcasting equipment⁠—or at home on Zoom⁠—recording interviews with thought leaders and business executives.

Kristina holds a B.A. in Media Studies and Production from the Temple University Klein College of Media and Communication in Philadelphia. Go Owls! When she's not in the office, she loves to go on long walks, sing around the house, hangout with her family and two pet guinea pigs, and travel to new places.

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How 'Jugaad Innovation' Maximizes Return on Resources

What if your biggest constraints were actually your greatest advantage? In this video clip from her keynote presentation at the Women in Retail Leadership Summit earlier this year, Dr. Simone Ahuja, co-author of international best-seller “Jugaad Innovation,” introduces the concept of Jugaad — the innovation mindset of creating maximum value with minimum resources. From real-world...

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Will We See You in New York City Next Week?

Women in Retail Leadership Circle (WIRLC) is making a splash in New York City next week (unfortunately, no pool included)! Our community will be gathering at CommerceNext on June 23-24. Then, on the evening of June 24, we’ll take over the Michael Kors flagship store in Rockefeller Center for a Meetup event (now sold out)!...

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Elina Vilk Turns Competitors Into Allies at David's Bridal

In a world that often revolves around competition, Elina Vilk proposes a different approach: partnership. “I don’t believe in competitors. I believe in partners, and it’s an interesting philosophy,” Vilk says, challenging traditional business models. According to Vilk, the president and chief business officer of David’s Bridal, viewing businesses as partners rather than competitors transforms...

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How Stitch Fix Balances AI and Human Stylists for the Perfect Fit

In today’s fast-paced world, fashion choices can feel daunting. As Debbie Woloshin, chief marketing officer of Stitch Fix, notes, “nothing is more personal than getting dressed.” Understanding this, Stitch Fix blends human style expertise with the power of artificial intelligence to revolutionize personal shopping. Woloshin discusses Stitch Fix’s approach in this clip from her interview...

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Women in Retail Pavilion at Shoptalk 2026: Elina Vilk, President and Chief Business Officer, David’s Bridal

This video features a session from the Women in Retail Pavilion at Shoptalk, held March 24-26 in Las Vegas. Elina Vilk, president and chief business officer of David’s Bridal, was interviewed by Hili Banjo, managing director and customer growth strategy products portfolio lead at Accenture. They discuss a myriad of topics, including business strategy, professional...

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Podcast: The Strategy Driving Books-A-Million's Brick-and-Mortar Boom

Hosted by Women in Retail Leadership Circle’s sister brand, Total Retail, Total Retail Talks is a podcast for retail executives who crave the knowledge and insights needed to stay successful in today’s fast-paced industry. In episode 506 of Total Retail Talks, Editor-in-Chief Joe Keenan interviews Kathy Gagliano, executive vice president of merchandising at Books-A-Million, the...

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