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Author: Kaitlyn Viola

Kaitlyn Viola is the Editorial Intern for NAPCO Media.


A Look Into Moosejaw's Fun (and Effective) Marketing Strategy

Kelli Patterson, vice president of marketing at Moosejaw, a retailer of outdoor apparel and gear, was interviewed during the April Virtual Exchange event hosted by Women in Retail Leadership Circle (WIRLC) and Total Retail. WIRLC Co-Founder Melissa Campanelli guided the discussion as Patterson walked listeners through the values, marketing strategies, and philanthropic efforts of a...