Lisa Wendland, MBA, is Senior Director of Owned Media at Blue Wheel, an Inc. 5000 omni-channel agency, and a Professor of Marketing at Cleary University, where she developed and teaches marketing courses. She leads the owned media team, specializing in SEO, Organic Social, Community Management, and Lifecycle (Email/SMS), leveraging AI to optimize strategy, ads, and personalization for retail brands. Her data-driven approach drives engagement and retention, supporting over $2B in client revenue across Amazon, Walmart, and direct-to-consumer channels. Collaborating across paid and earned media, Lisa enhances conversions and loyalty, shaping innovation in retail marketing.
The best leadership roles aren’t packaged for you — they’re built by chasing what energizes you and leveraging your strengths to drive impact. My career in marketing wasn’t laid out in a neat box. Growing up, I loved critical thinking, creativity, and technology, but no one showed me how these could shape a future in...
The best leadership roles aren’t packaged for you — they’re built by chasing what energizes you and leveraging your strengths to drive impact. My career in marketing wasn’t laid out in a neat box. Growing up, I loved critical thinking, creativity, and technology, but no one showed me how these could shape a future in...