Now that the majority of shoppers have been carrying around smartphones in their pockets for over 10 years, there’s little remaining of early days resistance, particularly if innovation makes shopping experiences easier and more productive. In fact, now more than ever, consumers value highest their most finite asset — time. When examined through this lens,...
Is anyone a fan of Gene Wilder’s “Willy Wonka & and the Chocolate Factory“? Who could forget golden ticket winner Veruca Salt’s screeching words, “I want it, and I want it NOW!” as she visibly demonstrates her need for instant gratification, without consideration of the impending result of her demands? We now live in a...
From Ray Kroc’s first McDonald’s in 1955 to Pop-Tarts to microwaves, consumers have long placed a high value on convenience. And why shouldn’t we? Time is the greatest equalizer, no matter your position in the work world or your wealth. It’s our most precious commodity. We all have the same amount of it, as well...
The stars are quietly aligning for the next big consumer consumption boom thanks to the inevitable suburban migration of millennial moms and dads, who will be headed to the same pleasant neighborhoods their boomer parents sought as their families expanded. Boomers, generally now age 55-75, followed the paths of the generations before them, often embarking...
It’s 9 p.m. on Saturday evening and a disgruntled customer posts a scathing review on your company’s Facebook page about the service she received earlier that day in one of your stores. Other customers quickly begin to pile on to the comments, adding their own personal experiences at other stores, both good and bad. By...