Lynn Rupprecht is the commerce media practice lead and an advisor at MadConnect, where she helps brands and retailers unlock growth through AI-powered personalization, advanced data strategy, and commerce media innovation. With over 15 years of experience driving revenue in high-growth environments, Lynn has a proven track record of transforming businesses through the strategic use of data and technology to improve customer engagement and business outcomes.
A recognized leader in retail and commerce media, Lynn specializes in data interoperability, CRM and omnichannel activation to create scalable, measurable results for MadConnect clients.
Retail media networks (RMNs) have become as mainstream as existing content and advertising channels. The problem is that RMNs are still measured according to traditional metrics like clickthrough rates and impressions. However, just as retailers embraced a new model when they added data monetization and publisher functions to their strategy to create RMNs, pioneering retailers...