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Mark Hook

Mark Hook is the Global Communications Director at Brightpearl, a retail-tailored digital operations platform built for omnichannel merchants.

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How a Single Mom of 3 Raised America’s Fastest Growing Baby Brand

Forget the terrible twos — for most baby and toddler brands, the last five years have been a struggle. More than 3,000 stores that primarily sell baby products and children’s apparel have run into major trouble or permanently closed since 2017, including Gymboree and Babies”R”Us. However, Caden Lane isn’t like most baby and toddler brands. The...