Maryna Hradovich is a visionary, results-driven go-to-market executive with more than 15 years of experience fueling growth through customer-first marketing and high-performing teams. At Semrush, Maryna spearheaded the North American expansion from its early stages to IPO, establishing sales, partnerships, and customer success functions that surpassed $300M in revenue.
Today, as Co-Founder and COO at Maestra, Maryna empowers retailers to deliver personalized, data-driven experiences at scale that boost conversions for both new and returning customers. The company’s all-in-one marketing platform unifies CDP, email and SMS, personalization, loyalty, and promotions, backed by a dedicated customer success manager, to transform shoppers into passionate brand advocates.
In addition, Maryna serves as a Limited Partner and Coach at Stage 2 Capital and GTMfund, guiding B2B SaaS startups through the complexities of go-to-market execution. A sought-after speaker, she has presented at major industry events including Inbound, NYC E-commerce Summit, and RD Summit, engaging thousands of attendees with actionable growth insights.
Most brands talk about personalization like they’ve mastered it. However, personalization is still mostly smoke and mirrors. If customers click your email and land on a website that acts like it has never met them, you’re not personalizing, you’re decorating. True personalization spans the entire customer journey. Great customer experience (CX) feels like one continuous...