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Melissa Campanelli

Melissa Campanelli is the co-founder of the Women in Retail Leadership Circle, a unique, members-only networking group that offers enterprise-level women in the retail industry a place to learn, connect and grow. She is also the brand and content director of the Retail and Travel Group at NAPCO Media. Prior to those positions, Melissa spent ten years at DM News, where she was first a senior editor and then deputy editor. She’s also a leading expert in small business e-commerce and author of the books “Entrepreneur Magazine’s Open an Online Business in 10 Days” and “55 Surefire Internet Businesses You Can Start for Under $5,000.” In her free time, Melissa loves exploring New York City and Brooklyn and spending time with her family.
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Revamping Retail: Loyalty Pain Points and How to Solve Them

Everyone loves to feel appreciated, and loyalty program participants are no exception. While rewarding shoppers for ongoing engagement and purchases is generally a positive experience, it can also create moments of friction. From security concerns to an overabundance of communication, retail loyalty programs need to overcome consumer pain points to ensure success and build long-lasting...

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The Inner Circle Q&A: Christena Reinhard, President and Founder, Union & Fifth

We will be featuring Women in Retail Leadership Circle members, advisory board members and ladies who lead in Inner Circle Q&As over the next several months. The interviews will highlight what makes our community so special, from their leadership styles to their favorite vacation spots and everything in between. This week’s Q&A is with Christena Reinhard, president and founder of Union...

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All Good Sales Must Come to an End …

… including the “sale” we’re having on conference passes to our Women in Retail Leadership Summit (April 16-18, Miami), which ends today. That’s right, this is your last chance to save $250 off your conference pass by using the code “WIRLSEARLYBIRD.” Register today before our prices increase tomorrow! This will be the best rate we’ll offer,...

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Announcing the 8th Annual Top Women in Retail List!

Total Retail and the Women in Retail Leadership Circle (WIRLC) are proud to present our eighth annual list of the Top Women in Retail, a comprehensive list of leading female executives in the retail industry. We’d like to thank Synchrony Financial, the exclusive sponsor of this year’s Top Women in Retail list. These women have helped their companies grow and thrive in...

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Women Rule at the NRF Big Show

Were any of you at the National Retail Federation’s (NRF) Big Show in New York City this week? If you were, you may have noticed something a bit different than what you may have seen lately at other conferences and trade shows (ahem, CES) … lots of women speakers and keynote speakers! In fact, Monday...

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Welcome to 2018!

Greetings Inner Circle readers, and welcome to 2018. I hope the year ahead brings much success for you all, both personally and professionally. I thought I’d use this space to let you know about some of the events the Women in Retail Leadership Circle is feverishly working on for 2018. First up is the National Retail Federation’s Big...

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How Timberland PRO is Empowering Women in the Trades

Studies show that over the next decade, an estimated 2 million manufacturing jobs will go unfilled due to a widening skills gap in the trades. To help address this gap, Timberland PRO, Timberland’s work safety brand that targets men and women working in the industrial trades (e.g., construction, manufacturing), launched a bold initiative last November...

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On to 2018!

It’s that time of year again … the malls are filled with Christmas songs and lights are hanging from every window in my neighborhood. In just a few weeks we’ll be entering 2018, and discussing our list of resolutions. (And 11 months later, we’ll be saying, “Wow. I can’t believe it’s already November. Time flies.”...

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Here's to Women Keynote Speakers!

Good morning Inner Circle readers! Did any of you see the Advertising Age article this week about how CES, the massive tech trade show held in Las Vegas every January, doesn’t have one woman for any of the six keynote sessions listed on its 2018 agenda? If not, I would check it out. It’s a...

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