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Author: Melissa Campanelli

Melissa Campanelli is the co-founder of the Women in Retail Leadership Circle, a unique, members-only networking group that offers enterprise-level women in the retail industry a place to learn, connect and grow. She is also the brand and content director of the Retail and Travel Group at NAPCO Media. Prior to those positions, Melissa spent ten years at DM News, where she was first a senior editor and then deputy editor. She’s also a leading expert in small business e-commerce and author of the books “Entrepreneur Magazine’s Open an Online Business in 10 Days” and “55 Surefire Internet Businesses You Can Start for Under $5,000.” In her free time, Melissa loves exploring New York City and Brooklyn and spending time with her family.

Just Checking In

I thought I would open today’s e-newsletter with a quick check-in to make sure you’re all doing OK. I know many of you are still in thick of COVID-19 madness, and as such there’s a lot of anxiety around managing your day-to-day lives as well as your career and/or team. Some of you have lost...


Supporting Black-Owned Businesses

Last month in the Inner Circle, I presented a list of valuable resources to help retail business leaders fight racism and become better allies. A key resource included in that list was a Fast Company article that discussed a plea from Aurora James, founder of the Brooklyn boutique Brother Vellies, for major retailers across the country to...


Finding Summer Joy

While I know the first half of 2020 has been challenging, exhausting, difficult and everything in between, I hope as we enter the July 4 weekend and the summer months that you take some time to enjoy the season with your friends and families. Despite everything going on in the world, summer’s sunny weather always brings a...


Let's Stand Together

Over the past few days, I, like many of you, have been following the news around the murder of George Floyd, and I’m still trying to process it all. The senseless violence, the broken communities, the growing list of black Americans whose lives have been taken from them in brutal and tragic ways. Simply put,...


3 Top Challenges Our Subscribers Are Currently Facing

Managing the financial health of their businesses, marketing and selling their products/services without seeming insensitive or tone deaf, and work-life balance are the key challenges our readers and members are currently facing as a result of the COVID-19 crisis. This data comes courtesy of a recent Women in Retail Leadership Circle survey sent to our...


Honor Frontline Workers With the Gratitude Box!

Dreamr, a specialized, full-service brand box firm founded by Women in Retail Leadership Circle (WIRLC) partner Patti Hester, has launched the Gratitude Box project, a nonprofit program that enables consumers to gift care boxes to frontline healthcare heroes, first responders, and essential workers who are risking their lives with selfless acts during the COVID-19 crisis....


How R.Riveter Mobilized a Remote Manufacturing Line to Produce Face Mask Covers

R.Riveter, an American-made handbag company that supports military families by providing military spouses with flexible employment, recently pivoted its business to focus on sewing face mask covers in an effort to provide much-needed supplies to front-line workers fighting against COVID-19. In the interview below, R.Riveter’s founder Lisa Bradley discusses how the initiative began, how it’s...

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