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Maxine Fox

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Mum’s the Word: The Power of the Consumer Parent

The recent financial results from the food and drink giants PepsiCo and Coca-Cola indicated a dramatic shift in consumer attitudes to sugary drinks and unhealthy food. Both companies reported impressive results, but the strong product categories didn’t include the drinks, chips and sweets that you might have expected. In fact, both PepsiCo and Coca-Cola reported...