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Author: Michele Bailey

Michele Bailey is president and CEO of The Blazing Group, a brand and culture agency founded in 1994 as Blazing, a creative strategic communications agency. Michele’s concern for the health and wellness of her own team is a key component of Blazing’s culture and became a pivotal element in the development of Michele’s newest enterprise in the Blazing Group family, MY BIG IDEA®. Designed to harness the talent of individuals and teams to drive business growth, MY BIG IDEA is the proprietary program behind the strategy-first approach Blazing uses with its clients to find alignment in the goals and objectives of key players from the ground up and across the company as a whole. Michele learned the importance of expressing gratitude at a young age and is passionate about paying it forward. She is an engaging storyteller and brings the human element to the forefront of all her relationships, be they personal or business. She is an active and recognized member of the community, initiating or supporting fundraising activities for charitable organizations in healthcare, underprivileged youth, orphaned children, and various women’s business organizations. Michele has served as a Board Member for the Oakville Hospital Foundation, Liberty for Youth, and the Women Presidents’ Organization (WPO)

A champion of women in business, Michele was the driving force that brought the first WPO chapter to Canada, and currently sits on the board of the Women Presidents’ Organization as its international representative. Blazing was the first Canadian company to be certified a Women’s Business Enterprise (WBE) and is also a member of WEConnect International. Michele has received both local and international recognition as a recipient of the WPO Mary Lehman MacLachlan Economic Empowerment Award, the TIAW World of Difference 100 Award, Oakville’s Entrepreneur of the Year Award, and most recently she was awarded the BMO (Bank of Montreal) Expansion & Growth in Small Business Award and the WBE Leader Award.